Courses

NISM Social Media Strategist (SMS)

Course number: CGISMS40

When people think of social media, they often immediately think about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.

Course Objectives

Upon successful completion of this course, students will be able to:

• Determine their target audience and goals for their social media strategy.
• Understand the importance of listening to online conversations
• Know the different social media tools available to them.
• Learn how to generate content ideas and manage their time.
• Promote their new social media efforts.
• Measure their new social media efforts for their effectiveness.

Prerequisites

• There are no prerequisites for this class.

Target Audience

Business owners or marketing managers that need a strategic plan to integrate social media into their marketing plan

Course Outline