Courses

NISM Social Media Strategist (SMS)

Course number: CGISMS40 - 5 Days (weekdays or on-demand)

When people think of social media, they often immediately think about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.

Course Objectives

Upon successful completion of this course, students will be able to:

• Determine their target audience and goals for their social media strategy.
• Understand the importance of listening to online conversations
• Know the different social media tools available to them.
• Learn how to generate content ideas and manage their time.
• Promote their new social media efforts.
• Measure their new social media efforts for their effectiveness.

Prerequisites

• There are no prerequisites for this class.

Target Audience

Business owners or marketing managers that need a strategic plan to integrate social media into their marketing plan

Course Outline